Walking Dead Chop Shop
One Show Bronze
Webby Awards - Winner Integrated Mobile Experience
I told myself I’d never use the phrase, “fully integrated,” but well, this was fully integrated. Hyundai partnered with The Walking Dead to create “The Walking Dead Chop Shop” - an app where people can create their very own zombie survival machine.
We teamed with the illustrators of the Walking Dead comic book to create custom comics on the back covers.
To create awareness at Comic Con in San Diego, we wrapped two metro trolleys that ran through high traffic areas to the downtown convention center. Each wrap stayed true to the campaign while driving people to the Chop Shop site.
